FROM THE BESTSELLING AUTHOR OF THE STRATEGY BOOK
SuperAdaptability
How to Transcend in an Age of Overwhelm
SuperAdaptability is a simple, powerful operating system for navigating chaos, breaking through limits, and making progress that lasts. Built from the RUN Loop — Recognise → Understand → Necessary Action — it shows you how to adapt deliberately in an age of overwhelm.
The Second
⭐⭐⭐⭐⭐“SuperAdaptability shows how to build that champion mindset,
whatever fight you’re in.”Johnny Nelson
World Champion Boxer
⭐⭐⭐⭐⭐“SuperAdaptability captures the Formula 1 loop — how to adapt fast,
learn faster, and go again when everything is on the line.”Marc Priestley
Former McLaren Formula 1 Pit Crew
A Deep Way to Change Your Loops, Upgrade Your Life, and Transcend Your Limits
Forget grind. Forget bounceback. This is not about getting back to normal—it’s about building better normals. SuperAdaptability shows you how to spot what’s broken, swap what isn’t working, and bake in lasting change. It’s sharp. It’s strategic. And it’s not just theory—it’s a tool for surviving and transcending in real time.
Why I Created This Book
SuperAdaptability was born from decades of working with ambitious people and organisations . I wrote it because our era demands not resilience, but a deliberate system for navigating change, breaking loops that hold us back, and making progress that lasts. This is a kind of operating system for getting better at getting better.— Max Mckeown
SuperAdaptive Shifts You’ll Learn
- How to build one smarter habit — the RUN loop — and apply it everywhere- How to recognise patterns faster and make better decisions under pressure- How to break loops that trap you — and build loops that transcend- How to go beyond resilience to recursive change to start again better (not just again)- How to rewire your identity so it adapts, not fractures- How to find clarity when life is chaotic, complex, or collapsing- How to model your world as plastic, not fixed — and use that to your advantage- How to escape overwhelm and make your next move count- How to loop back, level up, and do it all again with intention- Most of all — how to turn every challenge into a system for transcendenceAll from one habit. One loop. One life.
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
SuperAdaptability is exactly the book we need right now. In an era where old solutions no longer fit new problems, this beautiful book offers a hopeful and practical path forward. Max reminds us that adaptability isn’t a rare gift—it’s a learnable skill.
And perhaps the most essential one of our time.”— Guido Palazzo
Professor & Author of Dark Patterns
Breaking Points Vs. Making Points
Everyone reaches breaking points. SuperAdapters use them. They turn pressure into pattern, pattern into action, and action into a new self. That is the RUN loop. And that is how you transcend in an age of overwhelm.
The Limits of Tiny Gains
James Clear’s Atomic Habits is a much-loved guide for building incremental habits.
But what happens when you hit the 1% trap?
What if it’s the system you’re operating in?
That’s where Superadaptability comes in.
Everyone hits the 1% ceiling - the moment habits stop working and systems start failing. SuperAdapters don’t grind harder. They reframe the pressure, spot the hidden patterns, and turn breakdowns into breakthroughs. That’s the RUN Loop: Recognise, Understand, Necessary Action. It’s how you transcend the treadmill—and thrive in an age of chaos. Ready to escape the trap?"
Why Dr Max?
Ideal for: *news features, anchor interviews, podcasts, psychology & culture shows, body, mind, philosophy. business commentary and analysis.
Max McKeown brings three decades of research on adaptability, innovation, and strategic change—plus a unique visual approach that makes complex ideas immediately graspable. He’s spoken in over 50 countries and is known for illustrating his concepts live on massive canvases while teaching..Why Max is a Compelling GuestHe challenges the dominant narrative. Resilience is insufficient. Bouncing back is not enough. SuperAdaptability is about building better normals, not returning to broken ones.He has personal stakes in the story. This book was Max’s “Dostoevsky Gamble”—a bet on a new way of thinking and writing that mirrors the adaptive process he teaches.He thinks visually. Max can sketch concepts in real-time during interviews (even over Zoom), making abstract ideas concrete and shareable.He bridges disciplines. From evolutionary biology to business strategy, from Korzybski’s general semantics to Formula 1, Max connects patterns across domains including popular culture, music, art, philosophy and breaking news.Interview Angles That Work“The Dostoevsky Gamble: Why I Bet Everything on This Book”
The personal story of how writing SuperAdaptability became its own exercise in radical adaptation.“Why Resilience Thinking Is Holding You Back”
The cultural obsession with “bouncing back” keeps us trapped in broken loops. Here’s what replaces it.“The RUN Loop: One Habit That Changes Everything”
Recognise → Understand → Necessary Action. How the world’s most adaptive people all use the same recursive pattern.“From Super Sapiens to SuperAdaptability”
Why humans became the dominant species—and how that same capacity for recursive learning applies to your next career move, relationship challenge, or creative breakthrough.“Breaking Points Are Not Breakdowns”
How elite performers use pressure differently: turning breaking points into pattern recognition, and pattern into transcendence.“The Visual Mind: Why I Draw My Ideas”
On thinking in loops and glyphs, learning from street artists and semanticists, and why some concepts can only be grasped when you see them.
About Dr Max Mxkeown
Max Mckeown is the bestselling, award winning author of The Strategy Book and a globally recognized expert on adaptability, innovation, and change. He has worked with ambitious individuals and organizations across six continents, helping them navigate uncertainty and build systems for lasting progress.Max holds a PhD focused on strategic adaptation, an MSc in psychology, and has spoken at some of the world’s most influential organizations. He is also an artist—his live illustration keynotes, where he draws 2-meter by 4-meter canvases while speaking, have been delivered in over 50 countries.SuperAdaptability is his most personal and ambitious work: a recursive operating system for transcending overwhelm, built from decades of research and his own moments of chaos.-----What You’ll Get- A guest who can explain complex ideas simply (and visually)
- Concrete, actionable frameworks your audience can use immediately
- Compelling stories about inspiring superadaptive minds that span artists, activists, scientists, athletes, Dostoevsky, evolutionary biology and more.
- A contrarian take that challenges conventional resilience thinking
- Loops that work, Loops that don’t and how to choose your own
- Optional: Live sketching of key concepts during the conversation
Authority & Adopters
UK Management's Essential Reading
Max McKeown on strategic errors, featured in the Chartered Management Institute (CMI).
Read the Full CMI Article HereGlobal Strategic Foresight
The essential concepts discussed on the BCG Henderson Institute Podcast.
Listen to the Strategic Interview
Driving Cultural Conversations
The Savage Workplace Phenomenon
Max McKeown's framework applied to the emerging problem of 'fail watching,' featured in Metro.co.uk.
Read the Full Metro Article Here
Book Dr Max**For interview requests, speaking
inquiries, or media materials, questions, and talk topics: